Grewal/Levy’s Marketing was designed for today’s increasingly mobile and digital student population. Marketing focuses strongly on experiential learning and the value that marketers create. Students receive a variety of hands-on learning tools through Connect, including the adaptive SmartBook, iSeeIt course concept videos, interactive presentations covering key learning objectives, and assignments that challenge students to examine how firms analyze, create, deliver, communicate, and capture value. Tightly integrated topics explore both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for easy assignment management and outcomes-based reporting. A regularly updated instructor newsletter and robust suite of resources provide instructors current tools to keep the classroom fresh and engaging.
Author: Dhruv Grewal
Pub Date: 1/26/2015
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