136085431 – Marketing Research: An Applied Orientation (6th Edition)

136085431 – Marketing Research: An Applied Orientation (6th Edition) by Naresh K Malhotra

136085431 - Marketing Research: An Applied Orientation (6th Edition)
136085431
136085431 –For undergraduate and graduate marketing research courses.

Experience the Interaction Between Marketing Research and Marketing Decision-Making
Marketing Research: An Applied Orientation takes a unique applied and managerial orientation that illustrates the interaction between marketing research decisions and marketing management decisions. This text is comprehensive, practical, and presents balanced coverage of both qualitative and quantitative material.

The S ixth Edition is even more current, contemporary, illustrative, and sensitive to user needs.

 

 

 

 

 View editions and Prices!

Category: Marketing
ISBN: 136085431
Binding: Hardcover
Author: Naresh K Malhotra
Pub Date: 7/17/2009

 

Save on College Textbooks, eTextbooks with Low Price Books,

download our App to find cheap textbooks new and used with Low Price Books for Android !


(Visited 5 times, 1 visits today)

More Books you may like