Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI – Hospitality Sales and Marketing) by James R. Abbey
In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today’s industry leaders to effectively market their properties.
Author: James R. Abbey
Pub Date: 8/28/2014
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