133594505 – Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI – Hospitality Sales and Marketing)

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI – Hospitality Sales and Marketing) by James R. Abbey

Hospitality Sales and Marketing with Answer Sheet (AHLEI) (6th Edition) (AHLEI - Hospitality Sales and Marketing)
133594505
In today’s highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the “four Ps” (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today’s industry leaders to effectively market their properties.

 

 

 

Category: Textbooks
ISBN: 133594505
Binding: Paperback
Author: James R. Abbey
Pub Date: 8/28/2014

 

 View editions and Prices!

 

 

Save on College Textbooks, eTextbooks with Low Price Books,

download our App to find cheap prices on new and used books Low Price Books for Android !