1305950844 -Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students’ media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more. In addition, MindTap — available and fully integrated with this text — delivers the ultimate personal learning experience and instructor resources to maximize course success.
Category: Business Communication
Author: Joseph Straubhaar
Pub Date: 1/1/2017
Save on College Textbooks, eTextbooks with Low Price Books,
download our App to find cheap textbooks new and used with Low Price Books for Android !